Websites, software and search for estates, heritage and rural businesses

Websites that get you found, bespoke software built around how you work, and your business seen on Google, Bing and AI search. Fixed prices, from someone who has spent a career on estates and inside heritage businesses.

Tim, founder of EdgerTech, holding a freshly caught trout
The Booking Office: an owner dashboard with a booking awaiting sign-off, and the client booking page on a phone

From the Beaulieu estate to race and restoration workshops, I have spent my career inside Britain's heritage businesses. Now I build the websites, software and search presence that estates, heritage and rural businesses need.

BrookspeedFormhalls Vintage & RacingNational Motor Museum, BeaulieuHudson Marine

Who I work with

Sporting estates and field sports

Shoots, fishing beats, guides and sporting agents, where every booking depends on who the client is.

Country estates and heritage attractions

Houses, gardens, museums and collections that welcome visitors, events and private hire.

Farms and rural businesses

Farm shops, holiday lets, glamping, livery yards and venues that have grown beyond a diary and a spreadsheet.

Heritage automotive

Restorers, marque specialists, race preparation and collections, with long jobs and clients who expect to be kept informed.

Based in Winchester, Hampshire. Working with businesses across Hampshire, Wiltshire, Dorset, Sussex and the rest of the UK.

Built and running

All work
The Booking Office: an owner dashboard with a booking awaiting sign-off, and the client booking page on a phone
In testing

The Booking Office

Invite-only booking for fishing and field sports. Clients choose from the dates offered, sign their documents and pay a deposit. The owner confirms with one tap.

Read more
Echo answering a staff question with a link to the source document
Live

Echo

A document knowledge base for small teams. Staff ask a question and get an answer from the company's own files, with a link to the source.

Visit Echo ↗
The Hookafly fly fishing website on a laptop and a phone
Client work

Hookafly

Local search and on-page SEO for a chalk-stream fly fishing guide, so the right anglers find them on Google.

Visit hookafly.com ↗
A page layout sketched in a notebook beside a phone

How it works

  1. 1

    A free 30-minute call

    You tell me how things work today. I tell you honestly whether software will help.

  2. 2

    A fixed price in writing

    What it will do, what it costs and when it will be ready. Nothing starts until you agree.

  3. 3

    Built with you

    You see working progress as it is built and can change course early.

  4. 4

    Looked after

    Hosting, updates and small changes, month to month.

One person, start to finish. You brief me, I build it, and I look after it afterwards.

Start with a free 30-minute call

No commitment, no pitch. Just an honest view of what would help.

Choose a time